Case Study: Porko - A Boutique Pork Eatery Branding
Project Overview:
Client: Porko - Boutique Pork Eatery
Designer: Jay Lahkar
Project Duration: Nov 2021 - Dec 2021
Designer: Jay Lahkar
Project Duration: Nov 2021 - Dec 2021
Introduction:
Porko, a boutique eatery specializing in pork dishes, sought to establish a unique brand identity that reflected the hands-on approach of its owner, who is also the cook. The client desired a logo that exuded a vintage charm and embraced a hand-drawn style to convey a sense of authenticity and personal touch.
Application:
The designed logo and branding elements are seamlessly integrated across various touchpoints, including:
Signage: The logo is prominently displayed on exterior signage, drawing attention and inviting patrons to experience the unique offerings of Porko.
Menu Design: The hand-drawn elements are carried through to the menu design, creating a cohesive and visually engaging representation of the eatery's offerings.
Marketing Collaterals: From business cards to promotional materials, the branding is consistently applied, reinforcing the distinct identity of Porko.
Conclusion:
The Porko branding successfully captures the essence of the boutique eatery, emphasizing the hands-on and personalized approach of the owner-chef. The vintage aesthetic, coupled with hand-drawn elements, imparts a unique charm to the brand, creating a memorable and inviting atmosphere for patrons. The cohesive application across various touchpoints ensures a consistent and recognizable brand presence, setting Porko apart in the competitive culinary landscape.
